DSC01718“I am not afraid of failure I am afraid of succeeding at the things that don’t matter”
~ William Carey ~

Welcome to my blog, a home for unconventional people – people who want to challenge and redefine the status quo, are discontent with mediocracy, desire to make an impact and a legacy that goes beyond themselves. Ultimately, this is a place for those who want to create and do something worth telling a story about.

My name is Francisco A. Martinez and I am an ordinary man with an extraordinary dream. My mission is to inspire and empower you to take ownership of your life and play a note worth listening to. In other words, I’m in the business of moving others.  Ultimately, my goal is that you wouldn’t merely sell or lead, but move people because of the only creating, leading, selling, and working worth doing is that which moves, and changes, people.

My Philosophy


Let’s skip the guessing games: I write from a Christian world-view. I am a man on a mission to bring fame to the Father’s name. I believe that all human beings are made in the image of God, but distorted by sin. Some may call this the lizard brain and others the resistance, but I call it at face value. As we would all agree, we need a remedy for this. I believe all business must be done ethically and with integrity; all true leadership must be rooted in biblical convictions; creativity is an effort to uncover the beauty of God; all work and selling is for the good and best of others.

As the preacher in Ecclesiastes says “The words of wise men are like goads, and masters of these collections are like well-driven nails (12:11).” Thus, I aim for a change in you and me – change for a better tomorrow. There is only one type of change, however, that makes ripples in eternity.

If you continue to read and strive, with me, to do something worth telling a story about, I thank you in advance.

My Formal Introduction
Once on a mission to become a surgeon I soon realized that titles did not make the man, but the man must make the most of his title, so I quit the path I spent most of my life in and traded it to help surgeons treat their patients better. I am an orthopedic technology consultant & clinical specialist for a billion-dollar, privately-held Orthopedic company. I am also an entrepreneur, amateur researcher, science geek, writer, ministry leader, and a student in the Faith Bible Church Training Center (church-based seminary and leadership program). I hold a degree in cellular & molecular biology and have 10 years of sales and management in the healthcare industry. Last, but definitely not least, I am a father to Eden Rae, Cozette Edith, and Ezra Jack, and husband to the greatest reward in this fleeting life, Tawney.

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