About

DSC01718“I am not afraid of failure I am afraid of succeeding at the things that don’t matter”
~ William Carey ~


Welcome to my professional blog, a home for unconventional people challenging and redefining the status quo, replacing mediocracy with excellence, and creating work that matters. This is a platform for those who want to leave a lasting impact, a meaningful legacy – a legacy worth telling a story about. I’m Francisco A. Martinez and if you look my name up in a southern California directory you’d get, hundreds of Franciscos. In other words, I am an ordinary man with extraordinary goals.

Why this blog?
A legacy is the story you leave behind. Intentional or not, good or bad, we will all leave a legacy. While there are many things that contribute to a meaningful legacy, our work and the people we come in contact through that that contribute a majority to our legacy.

What kind of work are you creating? What will your story be? Are you playing a note worth listening to? Legacies worth telling a story about are the ones that change people because they work deeply in the heart of a person. I want to help you take ownership of your life, create music worth listening to, and build a meaningful legacy.

My desire is to use this platform, not only to express my ideas and philosophies, but to inspire, motivate, and coach people to strive for excellence in all of life. Not to merely pursue success in business, but a whole-life success. I hope to help people build a legacy worthy telling a story about.

The end goal of my writing is found in the famous’ preacher’s book in the Bible, Ecclesiastes (12:11), “The words of wise men are like goads, and masters of these collections are like well-driven nails.” In other words, I write for the purpose of change. Change in myself and change in others. Change for a better tomorrow. There is only one type of change change, however, that makes ripples in eternity.

Therefore, I write for the few and not the masses. I write for those who want to take more risks, yet need more courage. I wrote for those who are brave and willing to admit their failures and weaknesses. I write for those who are discontent with mediocracy and want to serve their tribe better. I write for those who want to create work that matters and impacts.

If that’s you, then I am excited to write for you. I thank you in advance for reading and listening.

I hope to inspire you to build a legacy worth telling a story about by helping you focus on what matters most, maximizing your health to be a tool rather than a hindrance, leading with integrity, selling with conviction, and working with excellence.

Should nothing of our efforts stand
No legacy survive
Unless the Lord does raise the house
In vain its builders striveTo you who boast tomorrow’s gain
Tell me what is your life
A mist that vanishes at dawn
All glory be to Christ!

About Me
I am an orthopedic technology consultant & clinical specialist, former owner of ISOMOVE – a fitness & nutrition business – and former director of sports performance for P4L Fitness & Torque University. I have a degree in Cellular & Molecular Biology from California State University San Marcos. I am a father to two beautiful and lovely girls (and a third on the way), but my greatest – earthly – reward in this fleeting life is my wife.

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